What is Performance Marketing ?
Performance Marketing refer to form of digital marketing in which brand only pay marketing service service providers after the business objective has been met or specific action have been taken, such as clicks, sales or lead. In other term it is performance based marketing. The goal of paid marketing is to measure and optimize campaigns to achieve positive return on investment (ROI).
How Performance Marketing Work ?
Paid Performance Advertise work by focusing on measurable and trackable result allowing advertises to pay for specific action or outcome rather than just for the placement of ads. The different way to pay when it comes to Performance Marketing.
- Cost Per Click : CPC is matrix that determine how much advertiser pay for the ads they place on social media or social media based on number clicks the ads receives.
- Cost Per Impression : Impression is essentially view for your ads, It interact your audience to
- Cost Per Sales (CPS) : With CPS, you only pay when you make a sale that was driven by an ad. This system is also commonly used in affiliate marketing.
- Cost Per Leads (CPL) : Much like cost per sale, with CPL you pay when someone signs up for something, like an email newsletter or webinar. CPL generates leads, so you can follow up with customers and drive sales.
- Cost Per Acquisition (CPA) : Cost per acquisition is similar to CPL and CPS but is more general. With this structure, advertisers pay when consumers complete a specific action (which could include making a sale, sharing their contact information, visiting your blog, etc.).