What is Social Media Optimization (SMO) ?
Social media optimization (SMO) assist of social media sites to manage and enhance an organization’s message and online presence. As a digital marketing strategy, social refine can be used to increase awareness of new products and services, connect with customers, and mitigate potentially damaging news.
Why SMO is important ?
There are hundreds of millions of websites out there. How does anyone draw attention to one of them? Primary strategies are currently in use:
- Search engine focuses on tweaking the content of a website in order to win a coveted high-level position in the results displayed by a search engine, particularly Google Search.
- Social media boost involves creating unique content for a social media site that attracts followers to the website for more information or to purchase.
- Many companies create a presence on multiple sites to reach various demographics. Some social media sites, such as Pinterest, lend themselves to attractive product presentations. Others, notably Facebook, are used by the broadest range of people.