What is Affiliate Marketing ?
Affiliate marketing is a performance-based marketing strategy where a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s marketing efforts. It is a popular method for companies to increase sales and drive customer traffic to their websites while allowing affiliates to earn a commission for their promotional efforts.
Why use Affiliate Marketing ?
Adding affiliate marketing to your sales strategy can offer your brand access to new types of customers. These affiliates can also hold more sway with your prospective audience and drive sales more quickly than traditional advertising.
For instance, a new electronics company may try to distribute its advertising all over social media. This advertising will eventually have an effect, but the brand will need to overcome low awareness and low trust on the part of consumers. However, suppose the brand employs a social media influencer to feature their product in one of their posts. In that case, the trust and respect that person holds with their audience can be imparted to your product — thereby driving sales faster.